I'm being a little presumptuous with this post. My book, Computing for Ordinary Mortals, won't appear until the fall. And it's my first book. So I might end up retitling this post "How to Write a Popular Science Book that Nobody Reads," or (the happier but less likely case) "The Secret to Writing a Popular Science Best Seller." We'll see.
Here are a few things I kept in mind as I was writing.